/Case studies

Unicredit

BRAND IDENTITY/POSITIONING

Objective

To build a common identity, both national and international, as a leader in the banking sector. To convey the values that set it apart from its competitors.

Design and development of the brand's pictogram and logo through the creation of a customized lettering design. Characterization of the main brand and declination of the group's national and international companies, with definition of their business models.

Brand

Delivery

Design and development of the visual identity and definition of corporate and retail communication guidelines.