Sustainability education is based on a teaching and learning model that promotes individual and collective attitudes and behaviours to develop a sustainable future.
Concept
On the occasion of the “All4Climate“ event held in Milan in September, in which our client UniCredit was one of the Supporters, we were asked to develop a multi-purpose campaign around two key environmental concepts:PaperlessPlastic Free
The message was aimed at raising people's awareness about sustainability by emphasizing UniCredit's core values and its environmental protection initiatives.
Objective
Claim
The campaign addressed two environmental topics, reinforced by claims and visuals that further strengthened the message and made it instantly recognizable: The Future is GreenLess Waste, More Life
Metro shelter advertising
Promo videos
Lenticular posters in metro station
Interviews
Delivery
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OOH
We set up lenticular posters in Milan's underground stations displaying images that changed depending on the moving points of view of transiting passengers. This effect was meant to reinforce the concept of ecological degradation and its impact on the environment by suggesting all the things we could achieve by simply changing our daily behaviours.
“The Future is Green“ theme was developed for the central Piazza Cairoli, in Milan. For this work we developed a specific communication strategy and designed an OOH advertising campaign that included the decoration of metro shelters with impactful natural elements. The shelters showed a series of interviews about environmental issues, posted on social media channels.
